Advice right at the product
Products that need explaining generate questions. If the question comes through a contact page, the one thing it is about is missing.
Fifteen forms from practice
Not fifteen variants of the same contact form, but fifteen jobs that show different things: conditions, assignments, limits on the field, and uploads.
Before the purchase
A volume enquiry for business customers
Volume pricing on request is common. What is uncommon is a request containing everything a quote needs.
An appointment request with fixed time slots
A preferred appointment is only usable once it fits the opening hours. That can be set on the field instead of sorted out afterwards.
At Kai's shop, customers request a callback right on the product
Nobody buys a sauna without a conversation. So at Kai's shop "Send request" sits below every buy box, and whoever asks for a callback there gets a call from somebody who already knows the model.
Uploading artwork
Personalised goods need a file from the customer. The email route works until somebody sends a 40 MB file.
At Birgit's nursery, customers request the catalogue through a form
In January Birgit's perennials catalogue comes out on paper, and many customers want it exactly that way. The addresses come in through a form that delivers them ready for shipping in a spreadsheet, and until the catalogue is in the letterbox, there is the PDF.
After the purchase
A query about an order
With queries about an order, most of the time goes on finding out which order is meant. In the customer account the form already knows.
Marc's complaint form takes photos and already knows the order
Eight months after the purchase, an espresso machine starts dripping. At Marc's shop the complaint still does not arrive as a one-line email, but with photos, the serial number and the order it belongs to.
A revocation form with an order reference
Revocation has to be possible, and it should be traceable. Both get easier when the form sits where the order is already known.
Sophie asks after every delivery how satisfied her customers are
Sophie sells loose tea. Three days after delivery she asks how it went: with a scale, two choice questions and a text field that only appears when something was not right.
Tom's buyback form shows the camera before it is shipped
Tom sells new and used cameras. Whoever wants to sell their old one, or trade it in when buying a new one, first sends him a request with photos, and the form already knows which model it is.
The withdrawal button in Shopware 6
Mandatory since 19 June 2026. What Shopware brings for it, how to switch the button on and which mistakes to avoid.
Alongside the shop
A contact form that asks for the order number
Half of all contact requests are about an existing order. If the form does not ask for it, the first reply does.
An application through the careers page
A careers page with a mail address on it is not an application process. A form with an upload is at least the start of one.
Registering for an event
A tasting, a workshop, a factory tour: registrations are not a purchase. They still need reliable numbers.
Lena checks every dealer inquiry before there is a dealer account
Toy shops and other web stores want to stock Lena's wooden toys. Before they see dealer prices, Lena checks who is asking: with proof of business, a website and the question of where they sell.
What the fifteen have in common
None of them needs a line of source code.
One of fifteen: product advice, with two conditions and the twelve-column grid in two splits.
The same building blocks
23 field types, 8 content elements, 2 structure elements. The difference between the fifteen forms lies in the selection, not in the tool.
Fields that listen
Most of these forms show or hide something. That is the difference between a short form and one that only looks short.
Three routes to the page
Block in a shopping experience, assignment on the product, assignment on the order. Which route fits is decided by the job.